“Scrollbytes” (hereinafter referred to as “We” / “Us” / “Our”) is a news site that produces content, not just for the audience of a particular region but across borders and nationalities to bring forth the global perspective. We produce news, opinion, analysis and reviews covering Entertainment, and Technology that have a global appeal.
Our Editorial values are at the core of everything we publish.
Accountability and Transparency
Scrollbytes works free of bias and prejudice. Honesty plays a key role in whatever content Scrollbytes brings to the audience. Our readers should have full faith that our work is not influenced by outside pressures, political or social, or any personal interests.
Our output will be based on fairness, openness, honesty and straight dealing.
Contributors and audiences will be treated with respect.
Scrollbytes believes in accountability. Trust that our audience show towards our organization is important for the growth of our organization. We are open to accepting our mistakes when committed and believe in the process of learning.
Scrollbytes will always be transparent about the content produced.
The Human Rights Act 1998 recognizes the right to freedom of expression, which includes the audience’s right to receive creative material, information and ideas without interference, subject to restrictions in the law. It also recognizes the right to private and family life and to freedom of thought, conscience and religion.
Scrollbytes strives to bring to its audience work that appeals to all irrespective of gender, caste, Color, creed, social pressures or political interests. Scrollbytes serves the interests of all without favouring any particular person or section of society.
We bring a diversity of opinion in our work and produce a balanced view while dealing with controversial subjects.
Scrollbytes produces output based on facts without any conflict of interest or bias toward one particular side.
Legality and Responsibility
Scrollbytes aims to produce work as it is, including all the related aspects. Balancing our right to bring truth to the forefront, we hold the responsibility to protect the identities of our sources and those vulnerable to harm.
Scrollbytes is responsible for all its published work to be in accordance with the generally accepted standards of journalism, particularly in relation to the protection of children and women. We work within the principles laid by the law of the land unless proved otherwise.
Respecting privacy is at the core of Scrollbytes. We do not believe in the infringement of privacy without a good reason. Bringing private behaviour, information or conversation into public is against the rule of the organization, unless consent is sought in cases where it is necessary.
While reporting death, suffering and distress, we believe in concealing the identities of the victims and avoid using photographs that disrespect the dead.
Ethics are important in Journalism because they guide the journalists to work with professionalism, following set principles and standards. They’re also important for staying true to our profession without creating any bias.
Scrollbytes believes in following the principles widely accepted by the press around the globe.
Honesty and fairness
- Duty to seek the views of the subject of any critical reportage in advance of publication; duty to correct factual errors
- Duty not to falsify pictures or to use them in a misleading fashion
- Duty to provide an opportunity to reply to critical opinions as well as to critical factual reportage
Respect for privacy
- Duty to distinguish between facts and opinion
- Duty not to discriminate or to inflame hatred on such grounds as race, nationality, religion, or gender; some codes call on the press to refrain from mentioning the race, religion or nationality of the subject of news stories unless relevant to the story; some call for coverage which promotes tolerance
- Duty not to use dishonest means to obtain information
- Duty not to endanger people
- General standards of decency and taste
- Duty not to prejudge the guilt of an accused and to publish the dismissal of charges against or acquittal of anyone about whom the paper previously had reported that charges had been filed or that a trial had commenced.
Using The Guidelines
The Scrollbytes Editorial Guidelines apply to all of our content whoever creates or makes it and wherever and however it is received. They set out the standards expected of everyone making or presenting the organization’s output. They will help anyone, in-house or independent, public service or commercial, to deal with difficult editorial issues, meet the expectations of the audience, and produce distinctive and challenging content to the highest ethical and editorial standards.
Any proposal to step outside the Editorial Guidelines must be editorially justified. It must be discussed and agreed in advance with a senior editor.
Roles And Responsibilities
Editorial responsibility in the Scrollbytes lies with the Editorial team.
Everyone including freelancers is required to have the knowledge of Scrollbytes’s editorial guidelines and work within them.
Using the Guidelines
In most cases, the content producers are expected to use their wisdom. However, insensitive and controversial issues they should consult their seniors if needed take legal advice.
Editors must be available to provide guidance to content producers whenever required.
When editorial dilemmas creep in, one should not hesitate to refer to higher managers. The more important and controversial the issue, the more is the need for referrals.
The content producers should know who to refer to.
Our editorial team is available at every stage of your work to provide advice wherever and whenever required. Following the guidelines for all sorts of content and producing work without breaching the editorial policy is a must for any content producer.
Editorial Policy is also responsible for writing these Editorial Guidelines, and another guidance designed to ensure Scrollbytes content is made to the highest editorial standards.
Principles And Practices – Fact Check
The Principles are the standards that all Scrollbytes output must meet, regardless of the time and place of the content produced.
The Practices, which follow the Principles in each section, are the set of rules to be considered while publishing the content in print or online.
The practices help meet the relevant editorial values and principles. They are obligatory to ensure Scrollbytes guidelines are met in compliance with the editorial policy.
Producing high-quality content – and delivering it without bias is difficult. Irrespective of who our target audience is, we are constantly competing against so much noise out there.
Scrollbytes follows a set of practices to:
Make it insightful & relevant
This is probably the hardest rule to follow and requires a lot of patience and preparation. Our content needs to have a purpose beyond filling our website.
Be the authority
Scrollbytes believes in owning the content with confidence and expertise. Spot-on data clean writing and well-attributed quotes will never go out of style.
Avoid short, unsubstantial messages
Search engines may not be looking for a minimum word count, but they are looking for high-quality content.
We craft content that builds our trust with our readers so that they — and search engines, in turn — don’t think of us as spammers.
Engage your reader from the start
Engaging the reader as early as possible by focusing on why our story matters and, incorporating relevant and eye-catching photos and videos is what Scrollbytes focuses on. Never bury a link one wants his reader to follow for a better understanding of the story.
Make your story easy to digest everywhere
Our content is formatted with mobile in mind. We believe in balancing style with substance.
Shorter headlines, bullets, and bolding are all tried and true practices for making your story easy to discover and digest on any device.
Guidance & Ethics
The editorial guidelines are supported by guidance as and when required for publishing the content. The guidance is an explanation to guidelines and offers practical advice on their application.
Other Sources Of Advice & Corrections
Journalism/ Reporting are the subjects of many different laws ranging from defamation and contempt to obscenity, privacy, incitement and health and safety. Legal problems may arise not just with what we publish but with how we create our content, so appropriate legal advice should be taken in good time.
Content producers should refer legal questions through their editor (who will discuss them with Legal Advice) but should not hesitate to take independent legal advice.
When considering the issues raised by the Editorial Guidelines it is often necessary to distinguish between the law the one hand, and regulations and Scrollbytes ethics on the other There may arise situations when our content is legally safe to produce, but raises questions ethically for the Scrollbytes, especially when children are involved or privacy is concerned. In such cases, Scrollbytes believes in ethics first.
While lawyers can therefore offer legal advice, the final decision remains an editorial one.
Use of Language
Scrollbytes’s concern is to produce work with facts, without carrying judgments. Accuracy and responsibility are what Scrollbytes thrives on.
Threats and Hoaxes
Receiving threats calls for an immediate response. Threats are in any form, phone call, email, text message, voice message or fax note, must be reported immediately to the concerned authorities.
Sensitive security details must not be revealed in public, come what may.
Scrollbytes does not believe in spreading fake news and create a situation that might turn detrimental for the public at large.
Official Secrets Act
When reporting conflict, content producers should consult the Editor or Legal advice in order to avoid any sort of breach of law. Stories that fall under the ambit of the official secrets act must be dealt with in accordance with the act.
Re-use And Reversioning
Scrollbytes holds the copyright of whatever content is produced. Any organization that wishes to re-produce our work must formally seek permission from the editor in writing and if permitted, proper credits to Scrollbytes has to be attributed.
Scrollbytes follows the same when desirous of publishing content produced by some other organization.
Conflicts Of Interest
Conflict of Interest is very much part of any successful organization. COI arises when external relations of content producers affect the credibility of Scrollbytes.
Scrollbytes always works for public interests and believes in building trust among its readers that our editorial decisions are always free of personal interests and are not influenced by outside interests or political pressures.
It is mandatory for our team, staff or freelancers, to declare their personal interests, if any, which may affect Scrollbytes’s integrity or their own work with Scrollbytes.
Copyright And Other Intellectual Property
Intellectual property rights include:
- industrial designs
- geographical indication
The Law on the subject is covered by the Copyright Act; the Trade and Merchandise Marks Act; the Patents Act and the Designs Act.
Feedback And Complaints
Readers are at the core of Scrollbytes. We are committed to take feedback and complaints seriously and deal promptly with the same.
In order to improve our output, critical analysis of the content produced is welcomed with respect.
The Scrollbytes has created the framework of a complaint, which can be accessed in the HR policy of the organization.